Is Webflow Good for Small to Mid Size Businesses?

The short answer is yes, Webflow is a great tool for creating and managing websites for small to mid-sized businesses.

A total of 98% of small business owners responded affirmatively when asked if they have a website, as sites give businesses of all sizes the ability to showcase their products and services online.

Therefore, quickly building an online experience and presenting your products and services efficiently is often crucial. This is particularly important in highly competitive industries, where small and medium businesses compete directly with larger businesses.

Companies of all sizes should be able to have complete control of their website design and development, which is precisely what Webflow brings to the table. The popular website builder has streamlined the development process and made managing content easier than ever.

Webflow is created to meet the need of both newcomers and experienced designers, as its set of features makes it a powerful tool in everyone’s hands. Knowing a thing or two about designing and building a website is just a plus that can further improve these processes when using the popular platform.

So, how can Webflow assist you precisely if you’re an owner or employee of a small to mid-sized business? Let’s check out.

Webflow for Businesses

Here’s what you can expect from Webflow, should you pick this builder for designing and developing your site.

• A useful toolbox — Webflow is equipped with a range of development tools to help you quickly launch a website, but it doesn’t stop there. The platform also features a robust CMS, allowing you to effortlessly create, add, and edit dynamic content right on the site. Alternatively, Webflow can also be used by those who prefer custom development.
• A range of templates — Explore the available template collection, as some are built with specific industries in mind. This will further speed up your website-building process while allowing in-depth customization.
• A great price/quality ratio — The business plan starts at $39 a month, allowing you 10,000+ CMS items, 400 GB bandwidth, 10 guest editors, and more.
• No coding required — Webflow is a low-code/no-code platform, meaning you can build beautiful websites without technical knowledge. For small and medium businesses, this saves a lot of money that they would otherwise need to hire a team of developers. Both beginners and experts can use Webflow, since it also allows for custom web development.

Business Features of Webflow

Webflow business contains a range of features that can help your website boost those conversion rates and improve your revenue.

Editor

Editor is one of the main tools offered by Webflow, allowing you to update copy, edit images, modify links, and more. Most importantly, Editor is continuously being improved, with new features added from time to time, such as Memberships, which is currently in the beta version.

The process of using Editor is simple and clean, as it allows making changes right on your web page. Therefore, you’ll effectively avoid all the messy backend CMS options that can slow down the editing process.

Finally, Editor allows collaboration, meaning you can add other people to work on your website’s content, and you get to see who and when other collaborators made changes on the site.  

SEO

Webflow Editor allows editing your website's SEO markup, enabling you to prioritize the keywords you want the website to rank for. Many other SEO elements can be easily edited, including title tags, meta descriptions, headings, alt tags, OG settings, and more.

Webflow can also integrate a range of services that assist with SEO, including Google Analytics, Mailchimp, Zapier, Google Optimize, and more.

Hosting

Hosting plays an integral part in Webflow’s overall offer, as businesses need to buy a hosting plan to access the CMS toolbox available in Editor. 

The business plan is actually a hosting package, which should be distinct from one of the workspace plans aimed at organizations that want to design and develop a website via Webflow. To understand how pricing works, check out our Webflow pricing breakdown blog.

Hosting with Webflow is easy, as the platform handles the setup, security, and updates. AWS provides a global infrastructure which currently supports millions of websites, while Fastly is responsible for delivering content in milliseconds.

Here’s a quick guide on how to host a site with Webflow:

1. Get an account.
2. Build your website.
3. Buy a custom domain.
4. Buy the site plan (hosting plan). 
5. Connect your custom domain. 

Check out additional details in our blog post covering Webflow hosting.

Businesses Using Webflow

Many businesses upgraded their operations thanks to the streamlined website building, hosting, and maintenance services provided by Webflow. Some of the companies that picked Webflow as their builder of choice include:

• Bonsai — The Bonsai product suite is a tool for independent contractors worldwide.
• Petal — A website promoting a brand of credit cards. 
• Homerun — A Netherlands-based recruiting service. 

If you decide to host your site on Webflow, feel free to get in touch with Flow Ninja and get assistance from Webflow experts.