Why Webflow Is the Best Website Builder for Your Business

Like it or not, websites make a difference for every business, no matter how small or big it is. Using these online experiences, companies or individuals can improve their overall presence on the web, attract new prospects, and even build a relationship with existing customers. One of the first things they have to choose is a tool used for creating a website, and Webflow has been a popular choice lately.

Why Webflow, though? What is it that makes it stand out from the pack? The keyword we’re looking for here is flexibility. Using little to no code, you can create websites that suit a wide array of businesses or individuals looking to improve their online presence.

Webflow is just as valuable for both beginners and expert designers and developers. It’s optimized to offer newcomers a quick introduction and get them started quickly, but it can also serve as a complex website-building tool for enterprises. On top of all that, designers can let their creative juices run loose, as Webflow enables making stunning sites.

Webflow is also great price–wise, as it offers basic tools for free, and the paid plans provide good value for money.

Let’s take a closer look at the details of what makes Webflow the #1 selection for businesses around the globe.

How Webflow Differs From Other Web Development Tools

Here are some of the main features that make Webflow the current leader in the web design and development race.

• Drag-and-drop website building — Webflow is marketed as a low-code/no-code tool. Therefore, you can create beautiful experiences just by using the drag-and-drop editor and little to no code. Webflow's real power, however, lies in the fact that the drag-and-drop process gives you limitless possibilities instead of limiting you. In other words, Webflow manages not just to avoid boundaries other website builders face but also to empower designers to creatively explore the limits of web design and development. Finally, the editor ensures all sites are built rapidly and can easily be updated.
• Full-integrated CMS — Webflow comes with a comprehensive content management system that is fully integrated into its offer. Marketers, content managers, writers, and other professionals working on the website's dynamic content can easily access, create, edit, and manage content on the site with Weflow’s CMS without having to involve developers in the process.
• It’s fast — Apart from flexibility, which we introduced as the main factor that gives Webflow an edge, speed is the next most important factor. Websites load quickly, and changes can be implemented in seconds. The entire toolbox offered by Webflow is built with speed in mind. Speed is the key that makes Webflow better than its competitor — WordPress, which can become quite slow as a result of messy code and community-developed addons. Read our detailed Webflow vs WordPress comparison to learn more.
• It’s fully customizable — Before Webflow, customization of website templates offered by other builders was only available up to an extent. For example, Wix offers a range of templates, but customizing them has plenty of limits. Webflow also features templates, but with some design knowledge and creativity, you can personalize them for your website to perfectly fit your idea. We also analyzed Webflow vs Wix to point out each platform’s features. 

Benefits of Using Webflow

Here’s a quick overview of the benefits that Webflow offers to its users.

• Simple-to-use platform — Once you get into the swing of things, using Webflow’s website building and content management tools will help you create great websites.
• Faster website development — With minimum to no code, there’s no need to deploy your entire engineering team for the smallest change on your platform.
• Incredible design potential — Webflow enables putting the wildest website design ideas into practice.
• Custom client-facing CMS — CMS enables easy and intuitive content creation, modification, and management.
• Bridging the gap between designers and developers — Designer and developer roles have the opportunity to work closer than ever when building a website.
• Allowing fully customized websites

Top Webflow Features

Ever since it was launched in 2013, Webflow has been marketed as a platform that allows the building of fully customized websites without the use of code. Before Webflow, the website development space had been pretty scattered to limited do-it-yourself solutions, such as Wix, and comprehensive content management systems, such as WordPress. Of course, there was the good old-fashioned approach to front-end development that wasn’t relying on any all-in-one solutions. Webflow bridged the gap between these three sides, jumping in as the ultimate web development option.  

Designer

Designer is one of the core tools offered by Webflow. Through drag-and-drop manipulation of HTML elements and CSS properties, users can automatically generate semantic markup using a Photoshop-like interface.

Editor

Webflow editor is a service used by anyone who wants to edit the content on the site without having to use additional plugins, databases, PHP, and other technical stuff that requires additional skills.

Webflow CMS

Webflow’s CMS is another integral part of the service, offering an easy way to create content structures or add content via CSV, API, or by hand. Moreover, the CMS lets you design the added content visually, making it a great tool for editors, developers, and designers. It goes without saying that it’s made to give content strategists all the freedom to come up with their content plans and implement it via Webflow. 

Interactions 2.0

Webflow provides a simple and innovative feature to create custom CSS transitions and JavaScript animations on a website without having to write dozens of lines of code.

Simple, Flexible & Fully Customizable Websites

Before Webflow, you were facing three options: build a template-based website with very few customization options, use tools such as WordPress that are community-driven and sluggish, or start building a website from scratch, which is a code-intensitive and slow process.

Webflow offers a solution by bridging all three into one feature-rich service that takes the best practices from each approach. The results are an intuitive, fast, and comprehensive service that requires little to no code to harness its potential. 

Anyone can have a free trial and explore available options. However, making visually engaging and effective websites requires a team of Webflow professionals, so feel free to reach out to Flow Ninja to explore possible options.