How to Understand Webflow Pricing

How to Understand Webflow Pricing

November 19, 2021
Uros Mikic
Webflow
12 min
Even though Webflow makes website building easy and convenient, many new users are confused about Webflow pricing. However, once you break down the pricing system, it’s not that difficult, and that’s exactly what we’re going to do in this article.

Once you have Webflow pricing explained in this article, you’ll have no trouble choosing the best option for you that will help you get the most from your website development process.

There are three different pricing plan categories that are further divided into separate pricing plans and packaged.

The plan categories are:

  • Free plan
  • Site plans – These are for anyone who wants to have their site hosted on Webflow and use its CMS service and other benefits. 
  • Account plans – These are for designers and developers who want to offer development services using the powerful Webflow toolbox. 

Webflow Pricing Explained

Before we break down every pricing plan and help you pick the best one for your business, let’s take a short overview of the three plan categories you’ll find on Webflow.

Free Plan

A free plan lets assume full control of the design and CMS. You’ll also gain access to 100+ hours of tutorials on building and publishing a website successfully. Mind you, this is not a trial plan, meaning you could use it as long as you want. 

Of course, many features offered by Webflow will be locked for free plan users, and the main one is the freedom to use a custom domain. If you decide to go live with a project, your site will be published to webflow.io. Also, you can only start two projects with this plan, so to unlock more projects, you’ll have to buy one of the paid plans. 

Site Plans

The difference between a site plan and a free plan is that the site plan lets you connect a custom domain. In this case, Webflow provides hosting services for your site, meaning these are hosting plans.

However, to keep up with the official terminology used on the official pricing page, we’ll stick to the site plan as the official name. 

Pricing starts at $12 for the basic package, and it’s ideal for personal sites, and business websites. 

If you’re running an online shop, you can pick one of the ecommerce plans, which are also a sub-category of site plans, as they’ll allow you to use checkouts on your domain.

Webflow will also supply you with a range of tools and features related to marketing, payments, management, and more. Ecommerce plans start at $29.

All site plans (including ecommerce plans) have the following features:

  • Fast page loads
  • Password protection
  • Automatic backups and versioning
  • Immediate scaling depending on the number of concurrent visitors
  • Advanced SEO customization, including automatic sitemaps, custom 301 redirects, and more
  • Cutting edge security with hosting monitoring and SSL certificates

Account Plans

The main difference between site plans and account plans is that the latter is charged per account rather than per website. These are intended for developers and designers aiming to provide Webflow Development services to clients.

Account plans are divided into individual and team plans.

The starter individual plan is free of charge, and that’s basically the free plan you get after opening an account. However, if you decide to get a lite or pro pack or opt for one of the team plans, you’ll unlock additional features.

Individual paid features include code export, project transfers, white labeling, and site password protection, and they start at $16 a month.

Team plans start at $35 per person a month, and they unlock Webflow’s true potential, including a dashboard that allows collaborative work on projects. Each person in your team with access to the team plan will get all features of the individual Pro plan, in addition to many other benefits.

All account plans offer:

  • Unlimited hosted projects
  • Custom animations and interactions
  • More than a 100 responsive templates
  • Client billing 
  • 3D transforms
  • Custom fonts
  • Flexbox & CSS grid
  • Reusable symbols
  • Global swatches

Breaking Down Webflow Pricing Plans

Now that you’re familiar with each plan category let’s further break down these pricing plans to help you pick the ideal option that’ll meet your requirements.   

Site Plans – A Detailed Overview

First of all, let’s make an in-depth overview of the site plans for personal sites, blogs, and business websites. 

It’s divided into the four following packages:

  • Basic
  • CMS
  • Business
  • Enterprise
Please bear in mind that the number of projects is unlimited when using a site plan (hosting plan), so there’s no need to consider buying one of the account plans. 

Read on to learn more about individual plans. 

The Basic Site Plan

The basic site plan starts at $12 if paid annually or $15 if paid monthly. It’s the best option for anyone interested in building a simple site, such as a personal portfolio site that doesn’t require using a content management system.

If you opt for this plan, you’ll be able to do the following:

  • Custom domain from any provider.
  • Up to 100 static pages
  • Up to 25,000 unique monthly visits to your site (Webflow will let you know once you breach this limit)
  • Up to 100 form submissions per month (every additional 100 submissions will cost $1)
  • 50GB monthly CDN bandwidth

CMS Website Plan

This plan is optimal for everyone who wants to start a blog, a news site, or any other content-oriented website, which requires an intuitive content management system. This plan costs $20 if paid monthly or $16 if paid annually, and it’s highlighted as the default site plan. Here’s what you get if you opt for the CMS plan.

  • Connect a custom domain
  • Up to 100 static pages
  • Up to 100,000 unique daily visits to your site
  • Up to 2,000 collection items (the maximum number of items in your CMS database)
  • Up to 1,000 form submissions per month
  • 200GB CDN bandwidth
  • 60 API requests per minute
  • Invite up to three content editors on the site
  • Automatic indexing takes place every 72. Manual indexing is available once every 24 hours.

The Business Site Plan

The business plan is optimal if you’re expecting high traffic on your site or blog. The only additional feature that’s added is the form file upload. Still, when compared to the CMS site plan, the scope of existing features is increased. The monthly price is $36 if paid annually or $45 if paid monthly. Here’s what you get by selecting the business plan.

  • Connect a custom domain
  • Up to 100 static pages
  • Up to 500,000 unique daily visits to your site
  • Up to 10,000 collection items
  • Up to 2,000 form submissions per month
  • Form file storage (up to 10GB is free, and then it’s charged $0.50 per GB monthly)
  • 400GB CDN bandwidth
  • 120 API requests per minute
  • Invite up to 10 content editors on the site
  • Automatic indexing takes place every 12 hours. Manual indexing is available every hour.
CMS vs Business Site Plan — CMS Features Compared

Many Webflow newcomers usually which site plan is the best for them, especially when they have to choose between the CMS and business plan. To help you choose, we decided to compare all CMS features you’ll get with each plan. 

Webflow Plan comparison

The Enterprise Site Plan

The enterprise plan is mainly aimed at enterprise companies that need to use all of Webflow’s exclusive features. What makes it stand out from the pack is that it’s much more customizable so that you can tailor it to your brand’s needs and goals. The pricing for the enterprise plan isn’t stated. Instead, you’ll have to get in touch with the Webflow sales team and get a quotation based on your requirements. If you’re interested in having a Webflow enterprise team create a site for you, check out our team at Flow Ninja.

  • Connect a custom domain
  • Up to 100 static pages
  • Custom amount of monthly visits — you’ll discuss this with the Webflow team once you contact them about the enterprise plan
  • Up to 10,000 collection items
  • Unlimited monthly form submissions
  • Form file storage
  • More than 400GB CDN bandwidth
  • Custom API requests per minute
  • Custom number of content editors
  • Automatic indexing takes place every 12 hours. Manual indexing is available every hour.
  • Dedicated support from the Webflow team, including a dedicated account manager and a technical specialist with custom Service Legal Agreement (SLAs)
  • Extra flexibility available by allowing you to connect custom SSL certificates
  • Receive training for your developers and designers as part of the onboarding process for Webflow
  • Custom and accounting-friendly billing that includes paying by alternative payment methods
  • Custom security headers for an additional security layer

Site Ecommerce Plans – In-Depth Analysis

Site plans for websites that include an online store are simply referred to as ecommerce plans. There are three different packs you can select here:

  • Standard
  • Plus
  • Advanced

Let’s see what each of them offers.

The Standard Ecommerce Site Plan

This is an ideal plan for a new business that still doesn’t have a huge customer base or many items on its offer. The monthly subscription is $29 if billed annually or $42 if billed monthly.

This package is equal to the CMS plan described in the site plans section, but you’ll receive additional features that will help you successfully run an online store.

The main difference between the three ecommerce plans is the number of items you can list in your online shop. The standard plan limits this to 500 items.

In addition to that, you’ll get the following design features:

  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs

You’ll also get many payment-related features:

  • Automatic tax calculation
  • Payments with Stripe
  • Apple Pay and web payments
  • PayPal support

The transaction fee for every successful payment made on your site is 2%.

You’ll get a range of marketing-related features, including:

  • Facebook and Instagram integration
  • Google Analytics integration
  • Google Shopping integration
  • Custom code
  • MailChimp integration

Finally, you’ll get some of the management-related benefits:

  • Manual shipping rules configuration
  • Up to 3 staff accounts, meaning you can invite your colleagues or clients to help you with running your online store
  • Up to $50,000 yearly sales volume

The Plus Ecommerce Site Plan

If you already have an established online business with a higher trading volume, you should consider the plus site plan. It’s priced at $74 if billed annually or $84 if billed monthly.

You’ll get all the features of the business site plan plus the additional ecommerce related features. Compared to the standard plan, the main improvement is that you get to store up to 1,000 items in your online store.

Moreover, you’ll receive all design features as in the standard plan, with the main difference being the removed Webflow brand from the footer of the emails you’ll send to your customers.

The payment & marketing features are also the same as the standard plan, but there’s one huge benefit: no transaction fees.

Another difference is that the plus plan users can make up to 10 staff accounts and have up to $200,000 yearly sales volume.

The Advanced Ecommerce Site Plan

The advanced plan can help you scale your business and get the best possible experience when running an online store. The monthly price is $212 when billed annually or $235 when billed monthly.

The advanced plan’s main difference from the plus ecommerce plan is that you get to insert up to 3,000 individual items in your store. On top of that, there’s no limit on yearly sales volume, and you can add up to 15 staff accounts. 

Individual Account Plans – Detailed Feature Overview

As explored above, account plans are divided into individual and team plans. The former is for individuals, and the latter is for design and development teams.

If you’re a designer or a developer looking to explore Webflow’s features and possibly become a Webflow expert, make sure to explore the following individual plans.

The Starter Individual Account Plan

The starter pack is the free pack everyone gets after opening a Webflow account. We described it in the intro section of this article.

The Lite Individual Account Plan

The lite plan starts at $16 if billed annually or $24 if billed monthly. It’s a perfect plan for anyone interested in exploring additional options. Here’s what you get:

  • Up to 10 projects published on webflow.io subdomain.
  • Client billing 
  • Up to 50 CMS items and 100 static pages
  • Code export
  • Unlimited project transfers

The Pro Individual Account Plan

The pro plan is suitable for professional freelancers who already have active clients and want to use some of the premium features offered by Webflow. It costs $35 if billed annually or $42 if billed monthly. Here’s a quick overview of what this plan offers:

  • Unlimited Webflow projects
  • Client billing
  • Up to 50 CMS items and 100 static pages
  • Code export
  • Unlimited project transfers
  • White labeling
  • Site password protection

Team Account Plans – A Deep Dive Into Webflow’s Full Potential

If you have a team and want to work on a shared dashboard, one of the two team account plans is the best fit for you. These are:

  • The team plan
  • The enterprise team plan

The Team Account Plan

The team plan costs $35 per person if billed annually or $42 if billed monthly. You’ll have to apply for at least two seats to use this plan.

Essentially, you’ll receive all features from the pro individual plan for each member, including:

  • Unlimited projects
  • Client billing
  • Enhanced staging
  • Code export
  • Site password protection
  • White labeling
  • Team dashboard

The Enterprise Team Account Plan

The enterprise plan doesn’t include any pricing. It’s reserved for website development businesses that want to completely explore Webflow’s potential and customize its feature to tailor them to their operations. Each team member using the enterprise plan will receive all the features listed in the standard team account plan, but you’ll have to contact Webflow for more information. 

Selecting Your Webflow Pricing Plan

To get the best experience when using Webflow, you’ll have to pick the right pricing plan for you. Unfortunately, there’s no one-size-fits-all, and choosing the wrong plan could slow you down.

First of all, you’ll have to determine whether you want to use Webflow for your business website or online store or offer web development services. If the former is your goal, you’ll have to pick one of the sites or ecommerce plans. 

Small businesses should go for the basic or CMS site plans or the starter ecommerce plan. If you already have an established business, selecting the business/enterprise site plan or plus/advanced ecommerce plan (provided you have an online store) is the way to go.

If you’re going to use Webflow to provide web development to your clients, then pick one of the account plans. 

Freelance developers and designers should pick one of the individual plans. The starter plan is free of charge, and it’s great if you want to explore Webflow. However, if you already have some clients who expect you to provide a high-quality service, make sure to select the lite or pro plan.

Finally, if you have a team of developers and designers interested in working with Webflow, choose the team or the enterprise team plan. Flow Ninja is Webflow’s enterprise partner, having offered our services to many enterprise clients around the globe. You can learn about some of our successful projects here.

Final Note

To pick the best Webflow plan, you need to combine your budget limits with what you want to achieve with Webflow. Therefore, before making your pick, it’s important to examine your finances carefully and clearly define your aims. If you’re not sure how to properly pick your pricing plan or have any additional questions about Webflow pricing, feel free to contact us for additional information.

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