Webflow is expanding, with new plugins and apps being launched more frequently than ever. All of these additions can help you improve your design, development, SEO, and content management experience while using Webflow.
In the following article, I will cover some of the best options that we often rely on when building and maintaining Webflow sites.
What Are Webflow Apps, Plugins, Add-ons, and Integrations? How Are They Different?
Before I proceed, I need to discuss the vocabulary closely associated with Webflow additions quickly. Even though Webflow has official names for all of them, there’s no general consensus among users on what plugins, apps, add-ons, and integrations are. Therefore, I decided to clear things up before proceeding with this blog.
- Webflow plugins — This is a general name for anything that can be added to your Webflow experience and helps you with it, either as a browser extension or a Designer app.
- Webflow apps — Webflow recently launched the Apps section, which allows you to install apps directly to your Designer, adding consistency. Some of these apps were formerly just extensions or integrations.
- Webflow add-ons — The term add-ons can also refer to browser extensions and Designer apps. It’s another
- Webflow integrations — These are external tools that aren’t built specifically for Webflow but are often used with it, including Mailchimp or Greenhouse. They are connected either via Zapier or APIs. Some that are commonly used with Webflow, such as Hubspot, even have their own app now. Since their number is quite high, we devoted a special section on our site covering just integrations and how to connect each integration.
- Webflow extensions — These are plugins that are mainly browser extensions.
I’ll use the terms plugins and apps interchangeably, as I believe these are close synonyms.
Webflow’s introduction of the Apps section is a step towards bringing this somewhat chaotic cluster of additions to one place, and it seems to be working well. Moreover, some of these apps are tailored exclusively for Designer, meaning they aren’t available outside the Webflow sphere.
This is exactly what I want to focus on in this guide. The main benefit of using Webflow Apps is that they were reviewed by the Webflow team, ensuring they’re worth being added to the exclusive list. It means all available apps were carefully audited and added only if they met Webflow’s strict criteria.
Where to Find Webflow Apps?
Webflow apps are available via the Webflow Marketplace. You can find all the apps here. At the moment, there are 58 apps available, but their number will likely grow in time.
Being a relatively small list, I decided to go through it and test all of them to see which ones are really worth it. It turns out that most of them are quite good, which is a testament to Webflow’s dedication to quality.
Best Free Webflow Plugins and Apps
The first thing I realized when researching free apps is that few of them are truly free. Most apps have some free features, but to achieve their full potential, you’d still have to consider purchasing one of the paid plans. Here’s an overview of popular apps.
As GA4 is difficult to connect and use with Webflow, many users didn’t have an option that would bridge the gap between the two solutions until Data Goat. Essentially, this app uses Google Analytics data and shows it right in Webflow Designer for each individual page or for the entire site. This saves a lot of time for those who struggle to connect Google’s analytics tool with Webflow.
Some of the main features include:
- Custom event tracking
- Clicks tracking
- Form submissions
- Post tracking
Data Goat is available free of charge. The team behind this tool is currently working on premium features.
Slater is a tool designed to address the challenges faced by Webflow users who seek to integrate custom code into their projects seamlessly. Its mission is to simplify and streamline implementing custom code within the Webflow platform.
In other words, it overcomes some of the limitations regarding custom code that Webflow imposes.
As of recently, Slater has added AI functionality.
The free version is only limited to 10 projects, and you can only publish to staging without actually going live with the free version. The paid version costs $10 per user and enables publishing to production, with a maximum limit of 100 projects.
Finsweet Table is a free Webflow plugin that allows you to add and manage tables to your website easily. With Finsweet Table, you can create responsive and interactive tables with a variety of features, such as filtering, sorting, and searching.
Unsplash is a free stock photo website that offers high-quality photos that you can use for any purpose, including commercial use. Unsplash photos are licensed under the Creative Commons Zero license, which means you don't need to ask permission or give credit to the photographer.
With the free Webflow plugin, it’s much easier to find and add photos to your website.
Wized is a versatile platform that serves as the bridge between your Webflow website and your database. It offers a wide range of features and functionalities to enhance your web application development.
Simply put, if you’re looking to build an app via Webflow and use Webflow capabilities as your app’s frontend, Wized is a must-have tool.
The free version only allows publishing to webflow.io subdomain, with fair-use page views and 5% fee on Stripe transactions. Paid plans allow much more flexibility and start at $20 per month.
Simple Icons is a website with hundreds of free icons, and the free app allows Webflow Design users to quickly find the most suitable ones and add them to their Wefblow project. It’s quite a simple solution, really, but it saves a lot of time.
Typeform makes it super easy to add forms to your Webflow page. Although functionalities might be limited, you can still enjoy using the basic features, including the AI feature that can help you create a full form just based on your input. It’s also possible to integrate Typeform in other ways, but the one with the app is currently the most straightforward one.
Top Paid Webflow Plugins and Apps
Let’s check out the best Webflow apps that require some form of one-off payment or ongoing subscription.
Lokalise is an app for localizing your website and its content. It offers a range of translation solutions tailored to specific business needs, including professional language service providers, machine translation engines, and Lokalise AI.
Teams can closely monitor the status of translation tasks, track remaining words for translation, address unverified issues, and receive timely notifications upon translation completion. Overall, it’s a comprehensive localization tool that can now be used directly from Designer.
This tool’s pricing plans start at $120 a month.
Memberstack is a platform that allows website creators to easily add membership and user authentication functionality to their websites without requiring extensive coding or technical expertise. It integrates seamlessly with various website builders, such as Webflow, allowing you to create membership sites, subscription models, gated content, and user profiles. With Memberstack, you can manage member access, subscriptions, and user authentication, making it a valuable tool for businesses and content creators looking to offer exclusive content or build online communities.
The basic Memberstack plan starts at $29 a month.
Jasper is one of the most popular AI writer assistants. It’s a great option for writing microcopy or even entire blog posts. Webflow now allows you to get Jasper’s assistance right in Webflow Designer, streamlining the copywriting process. After the free trial, the most affordable pricing package comes at $39 a month, making Jasper a helpful yet costly solution.
Whalesync is a versatile data synchronization tool that seamlessly connects your Webflow content management system (CMS) with various other popular tools and platforms. With Whalesync, you can effortlessly set up real-time, two-way data syncing between Webflow and tools like Airtable, Notion, Shopify, Postgres, HubSpot, and more. This integration allows you to expand the capabilities of your Webflow website, enabling tasks such as generating landing pages, updating blog content, managing e-commerce products, and more, with great flexibility.
In conclusion, the world of Webflow is evolving rapidly, with a plethora of apps and plugins designed to enhance your web development and content management experience. These additions can significantly boost your project's capabilities, whether you're aiming to improve design, development, SEO, or content localization.
Here are my top 3 selections of the best tools.
- Data Goat — Bridges the gap between Google Analytics and Webflow with custom event tracking, clicks tracking, and more.
- Jasper AI — An AI writer assistant that streamlines the copywriting process directly in Webflow Designer.
- Wized — Acts as a bridge between your Webflow site and your database, offering versatile capabilities.
Of course, I recommend exploring the Webflow Apps section and finding the ones that work best for your project.