How to Understand Webflow Pricing

How to Understand Webflow Pricing

Mihajlo Ivanovic
Mihajlo Ivanovic
14 mins
28 Feb
Table of content
Table of Contents

Even though Webflow makes website building easy and convenient, many new users are confused about Webflow pricing. However, once you break down the pricing system, it’s not that difficult, and that’s exactly what we’re going to do in this article.

Since Webflow changes its pricing structure and prices for every plan from time to time, we’ll make sure to update this article whenever that happens. That way, you’ll always have an in-depth overview of all options.

Once you see the Webflow pricing breakdown in this article, you’ll have no trouble choosing the best option for you that will help you get the most from your website development process.

There are three overall pricing plan categories that are further divided into separate pricing plans and packages. At least the second two.

The Webflow plan categories are:

  • Free plan – The starting plan is activated automatically upon joining Webflow. It’s also commonly referred to as the starting plan. Technically, it is considered a site plan, but I will explain that later in detail.
  • Site plans – These are for anyone who wants to have their site hosted on Webflow and use its CMS service and other benefits. Site plans also have a subgroup of e-commerce site plans, tailored for those who want online shops.
  • Workspaces – These are made for in-house or freelance designer and developer teams who want to harness the power of the Webflow toolbox. 

Before I break down the pricing, take a look at Uros, Flow Ninja Founder and CEO discuss Webflow pricing in a YouTube video. Unlike this article, which is a detailed overview of all features and pricing plans, the video focuses on actual businesses and talks about the best pricing plans for different business types.

Webflow Pricing Explained

Before we break down every pricing plan and help you pick the best one for your business, let’s take a short overview of the three plan categories you’ll find on Webflow.

Free Plan

Webflow's free plan lets the user assume full control of the design and CMS of their website. You’ll also gain access to 100+ hours of tutorials on building and publishing a website successfully. Mind you, this is not a trial plan, which means that you could use it as long as you need.

Of course, many features offered by Webflow will be locked for free plan users. The main feature is the ability to use a custom domain. If you decide to go live with a project, your site will be published to Here’s an example of one such link. Also, you can only start two projects with this plan, so to unlock more projects, you’ll have to buy one of the paid plans. 

Here's an overview of the limits of the free plan:

  • 2 pages per project (this only counts towards the landing pages, not template pages, which are created from your CMS, such as individual blog posts)
  • 50 CMS items
  • 50 form submissios (lifetime)
  • 1GB bandwidth
  • 1K visitors limit

Site Plans

A site plan lets you connect a custom domain. In this case, site plans are hosting plans provided by Webflow.

However, to keep up with the official terminology used on the official pricing page, we’ll stick to the site plan as the official name. 

Pricing starts at $14 for the basic package, and it’s ideal for personal sites, simple projects, or landing pages.

If you’re running an online shop, you can pick one of the ecommerce plans, which are also a sub-category of site plans, as they’ll allow you to use checkouts on your domain.

Webflow will also supply you with a range of tools and features related to marketing, payments, management, and more. Ecommerce plans start at $29.

October 2023 update: Webflow introduced localization options which comes with separate pricing plans. Check the Webflow Localization Pricing Plans section for more information.


The main difference between site plans and workspace plans is that the latter is charged per account rather than per website. These are intended for developers and designers aiming to provide Webflow development services to clients. Alternatively, they are used by in-house teams for internal purposes.

The packages are, therefore, divided into in-house and freelance/agency sets.

The starter individual plan is free of charge, and that’s basically the free plan you get after opening an account. However, if you decide to get paid in-house pack or opt for one of the freelancer/agency plans, you’ll unlock additional features. The pricing starts at $19 a month for the in-house core plan or $16 for the freelancer package.

Paid features include code export, project transfers, white labeling, site password protection, and much more. The freelancer plan starts at $16 a month for freelancers and $19 a month for in-house teams. If you have a big in-house team, you need to consider using the growth plan, which starts at $49 a month per seat. Alternatively, if you have a web design and development agency, picking the agency pack is the best choice, and it starts at $35 a month per seat.

We’ll break down each of these plans in detail below.

Webflow Pricing Breakdown 

Now that you’re familiar with each plan category let’s further break down these pricing plans to help you pick the ideal option that’ll meet your requirements. 

Site Plans – A Detailed Overview

First of all, let’s make an in-depth overview of the site plans for personal sites, blogs, and business websites.

It’s divided into the four following packages:

  • Basic
  • CMS
  • Business
  • Enterprise
Please bear in mind that the number of projects is unlimited when using a site plan (hosting plan), so there’s no need to consider buying one of the account plans. 

Read on to learn more about individual plans. 

Basic Site Plan

The basic site plan starts at $14 if paid annually or $18 if paid monthly. It’s the best option for anyone interested in building a simple site, such as a personal portfolio site that doesn’t require using a content management system.

If you opt for this plan, you’ll be able to do the following:

  • Custom domain from any provider
  • 150 pages
  • 0 CMS items
  • 50 GB bandwidth
  • Up to 250,000 unique monthly visits to your site (Webflow will let you know once you breach this limit)
  • Up to 500 form submissions per month
  • Various interactions, SEO options, and more

CMS Website Plan

This plan is optimal for everyone who wants to start a blog, a news site, or any other content-oriented website, which requires an intuitive content management system. This plan costs $29 if paid monthly or $23 if paid annually, and it’s highlighted as the default site plan. 

Here’s what you get if you opt for the CMS plan.

  • Connect a custom domain
  • 150 pages
  • Up to 2,000 CMS items (for example, blogs can be considered collection items)
  • 200 GB bandwidth
  • Up to 250,000 unique monthly visits to your site
  • Up to 1,000 form submissions per month
  • 120 API requests per minute
  • 3 content editors
  • Various CMS features, interactions, SEO options, and more

Business Site Plan

The business plan is optimal if you’re expecting high traffic on your site or blog. The main additional feature that’s added is the form file upload. On top of that, business plan users can add more collection items, lists, form submissions per month, and an increased limit for unique daily visits. When compared to the CMS site plan, the scope of existing features is increased. The monthly price is $39 if paid annually or $49 if paid monthly. You can upgrade from CMS to the business plan at any time. 

Here’s what you get by selecting the business plan.

  • Connect a custom domain
  • 150 pages
  • Up to 10,000 CMS items
  • 400 GB bandwidth
  • Up to 250,000 unique monthly visits to your site
  • Up to 2,500 form submissions per month
  • 120 API requests per minute
  • 10 content editors
  • Increased speed
  • Form file upload
  • Search feature
  • Various CMS features, interactions, SEO options, and more
CMS vs Business Site Plan — CMS Features Compared

Many Webflow newcomers usually decide which site plan is the best for them, especially when they have to choose between the CMS and business plan. To help you choose, we decided to compare all CMS features you’ll get with each plan.

Enterprise Site Plan

The enterprise plan is mainly aimed at enterprise companies that need to use all of Webflow’s exclusive features. What makes it stand out from the pack is that it’s much more customizable so that you can tailor it to your brand’s needs and goals. The pricing for the enterprise plan isn’t stated. Instead, you’ll have to get in touch with the Webflow sales team and get a quotation based on your requirements. If you’re interested in having a Webflow enterprise team create a site for you, check out our team at Flow Ninja.

  • Connect a custom domain
  • Custom amount of monthly visits — you’ll discuss this with the Webflow team once you contact them about the enterprise plan
  • More than 10,000 collection items
  • Advanced collaboration — Advanced workflows and permissions will allow large teams to better get around and organize their work via Webflow.
  • Unlimited monthly form submissions
  • Form file storage
  • Increased speed
  • Custom API requests per minute
  • Custom number of content editors
  • Dedicated support from the Webflow team, including a dedicated account manager and a technical specialist with custom Service Legal Agreement (SLAs)
  • Extra flexibility available by allowing you to connect custom SSL certificates
  • Custom and accounting-friendly billing that includes paying by alternative payment methods
  • Custom security headers for an additional security layer

Site Ecommerce Plans – In-Depth Analysis

Site plans for websites that include an online store are simply referred to as ecommerce plans. There are three different packs you can select here:

  • Standard
  • Plus
  • Advanced

Let’s see what each of them offers.

Standard Ecommerce Site Plan

This is an ideal plan for a new business that still doesn’t have a huge customer base or many items on its offer. The monthly subscription is $29 if billed annually or $42 if billed monthly.

This package is equal to the CMS plan described in the site plans section, but you’ll receive additional features that will help you successfully run an online store.

The main difference between the three ecommerce plans is the number of items you can list in your online shop. The standard plan limits this to 500 items and 2,000 CMS items.

In addition to that, you’ll get the following design features:

  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs

You’ll also get many payment-related features:

  • Automatic tax calculation
  • Payments with Stripe
  • Apple Pay and web payments
  • PayPal support

The transaction fee for every successful payment made on your site is 2%.

You’ll get a range of marketing-related features, including:

  • Facebook and Instagram integration
  • Google Analytics integration
  • Google Shopping integration
  • Custom code
  • MailChimp integration

Finally, you’ll get some of the management-related benefits:

  • Manual shipping rules configuration
  • Up to 3 staff accounts, meaning you can invite your colleagues or clients to help you with running your online store

Plus Ecommerce Site Plan

If you already have an established online business with a higher trading volume, you should consider the plus site plan. It’s priced at $74 if billed annually or $84 if billed monthly.

You’ll get all the features of the business site plan plus the additional ecommerce related features. Compared to the standard plan, the main improvement is that you get to store up to 5,000 items in your online store along with 10,000 CMS items.

Moreover, you’ll receive all design features as in the standard plan, with the main difference being the removed Webflow brand from the footer of the emails you’ll send to your customers.

The payment & marketing features are also the same as the standard plan, but there’s one huge benefit: no transaction fees.

Another difference is that the plus plan users can make up to 10 staff accounts and have up to 20,000 paid user accounts (this is actually the same for all three plans).

Advanced Ecommerce Site Plan

The advanced plan can help you scale your business and get the best possible experience when running an online store. The monthly price is $212 when billed annually or $235 when billed monthly.

The advanced plan’s main difference from the plus ecommerce plan is that you get to insert up to 15,000 individual items in your store. On top of that, there’s no limit on yearly sales volume, and you can add up to 15 staff accounts. 

Webflow Localization Pricing Plans (Webflow Conf 2023 Update)

At Webflow Conf 2023, the official annual conference organized by Webflow, the popular solution introduced localization features. This is available for all paid site or ecommerce plans. Before explaining the features, here's quick breakdown of localization pricing plans:

  • Essential —‍ +$9
  • Advanced — +$29
  • Enterprise — Custom

Note: these prices are for one website.

Localization allows you to customize your website to visitors around the globe. Some of the features you’ll get are:

  • Visually building localized websites
  • Localizing CMS items and static pages
  • Localizing images and alt text
  • Control visibility of elements for different locations
  • Adjusting typography and styles per-locale

Localization also offers native machine-powered translations that also allow manual editing. Moreover, you can connect third-party apps to help you in the process.

Localization can also help with those doing local SEO, with features such as:

  • Localized versions of URLs and sub-directories
  • Localized meta titles and descriptions
  • Localized sitemaps
  • Automatic or manual visitor routing

Here’s a more detailed breakdown of localization features.

Essential Localization Pricing Plan

The essential plan adds $9 to your manual site plan subscription. Here’s what you get. 

Those looking to explore the designing and building aspect of this features will get:

  • Up to 3 locales
  • Static content localization
  • Alt text localization

Those interested in translation get:

  • Up to 10k monthly words for machine-powered translation
  • API access
  • Option to use partner translation apps

Finally, Webflow localization options gives you a range of publishing options:

  • Control publishing per-locale
  • Sitemap localization
  • Subdirectories localization
  • SEO titles and description localization
  • Customizable locale selector

Advanced Localization Pricing Plan

Advanced users will have to pay +$29 on top of their site or ecommerce plan.

In addition to Essential features, advanced localization offers:

  • Up to 5 locales
  • Asset localization
  • Up to 50k monthly words for machine-powered translation
  • Automatic visitor routing
  • Localized URLs

Enterprise Localization Pricing Plan

Similar to other Webflow enterprise plans, you’ll have to get in touch with the sales team to get accustomed quote. Enterprise clients get all the features of Essential and Advanced plans, in addition to:

  • Style visibility
  • Per-locale element visibility
  • Custom limit of monthly words for machine-powered translation
  • Custom number of locales

Workspace Plans – For In-House Teams

As explored above, workspace plans are divided into plans for in-house teams and plans for freelancers and agencies. 

If you’re a company looking to explore Webflow’s features and have a team of developers and designers taking care of your website, make sure to explore the in-house plans.

Core Workspace Plan for In-House Teams

This plan is mainly designed for small teams who want to have more control over their website design and development processes. Billed annually, the core workspace plan costs $19 per month and per user. If you decide to pay each month individually, be prepared to spend $28 per seat.

Here’s what you get if you pick this option:

  • 3 users
  • 10 staging sites
  • Custom code
  • Code export
  • Billing permissions 
  • 2 guests (agency members or freelancers)
  • 10 free commenters
  • Design and edit permissions

Growth Workspace Plan for In-House Teams

This option is perfect for teams that intend to grow over time and have huge plans ahead of them. Paid annually, this plan costs $49 per seat per month. The price increases to $60 if you decide to get billed monthly.

  • 9 users
  • Unlimited sites
  • Custom code
  • Code export
  • Billing permissions
  • Publishing permissions
  • 2 guests (agency members or freelancers) 
  • 10 free commenters
  • Design, edit, and publish permissions

Enterprise Workspace Plan for In-House Teams

The enterprise plan doesn’t include any pricing. It’s reserved for enterprise businesses that want to completely explore Webflow’s potential and customize its feature to tailor them to their operations. Each team member using the enterprise plan will receive all the features listed in the standard team account plan, but you’ll have to contact Webflow for more information. 

  • Unlimited seats
  • Unlimited unhosted sites
  • Custom code
  • Code export
  • Billing permissions
  • Publishing permissions
  • Upgraded security, customer success, and performance 
  • Page branching

Workspace Plans — For Freelancers and Agencies

The two paid plans are simply referred to as the freelancer plan and the agency plan. Let’s take a closer look at them.

Freelancer Workspace Plan

The freelancer plan is perfect for freelancers offering Webflow design and development services. It costs $16 per seat per month if billed annually and $24 if billed monthly. Here’s a quick overview of the features you will receive with this plan.

  • Up to 3 seats (for freelancers who build their own team)
  • 10 unhosted sites on
  • Full CMS access for unhosted sites
  • Free Guest access to the Workspace (let your clients explore your work)
  • Basic roles and permissions

Agency Workspace Plan

The agency plan is for agencies offering Webflow development services. Billed annually, the price is $35 per user per month. The price for monthly billing is $42 per user.

Here’s what you get.

  • Up to 9 seats (for freelancers who build their own team)
  • Unlimited unhosted sites on
  • Full CMS access for unhosted sites
  • Free Guest access to the Workspace (let your clients explore your work)
  • Manage team publishing permissions
  • Advanced roles and permissions

Which Webflow Plan is Right for You?

To get the best experience when using Webflow, you’ll have to pick the right pricing plan for you. Unfortunately, there’s no one-size-fits-all, and choosing the wrong plan could slow you down. That’s why we decided to help you out by giving you a couple of questions to answer and possible solutions.

*You can always add the hosting plans after finishing your website with workspace plans.

Here’s a short overview of each pricing plan and who it is ideal for. 

First, here are general site plans.

  • Starter plan — Great for new users who want to play around with Webflow and make simple sites.
  • Basic plan — Great for small marketing sites with a paid hosting plan.
  • CMS plan — Ideal for a content-driven website, such as a blog-first site.
  • Business plan — The best choice for marketing websites that expect high traffic
  • Enterprise plan — Best for enterprises, with enhanced security and maximum scalability that fits your business requirements.

If you’re an e-commerce, here’s an overview of plans:

  • Standard plan — Great for small businesses that are in their early stages
  • Plus plan — Best for e-commerces already receiving some volume of visitors
  • Advanced plan — A scalable solution for large e-commerces

Finally, if you opt for a workspace, you can choose between in-house plans and freelancer/agency plans.

For in-house teams:

  • Free plan — For Webflow starters
  • Core plan — For smaller teams who’re exploring Webflow
  • Growth plan — For bigger teams that need unlimited hosted sites and advanced permissions
  • Enterprise — For enterprise-level organizations with big website teams

For freelancers and agencies (workspaces):

  • Starter plan — For new freelancers who want to learn about Webflow
  • Freelancer plan — For freelancers and small teams 
  • Agency plan — For Webflow agencies that manage more than a single client

Reasons to Use Webflow

Purchasing a plan isn’t just about fitting it to your budget but picking the option to help you maximize your use of Webflow. That’s why it’s important to look past the price and explore the details of every plan.

There are many reasons Webflow is the smartest choice compared to its competitors, such as Wix or WordPress. Here’s a short overview.

  • Clean code — If you compare the underlying code of websites created with WP or Wix to Webflow code, you’ll notice that the latter has a much cleaner code structure, making its websites faster, better, and easier to export.
  • Great for SEO — Webflow was built with SEO in mind, and users can optimize their sites using various options to ensure they’re hitting first pages on search engines.
  • Instant loading — Webflow really cares about the loading speed of your sites, which is not only important for SEO but also for the overall user experience.
  • Great responsiveness — Adapting your website for mobile devices has never been easier, as Webflow lets you quickly edit elements on the site to fit them on different screen sites.
  • Integration rather than plugins and updates — WordPress and similar CMS/site builders require you to install external community-built plugins to achieve the desired look or functionality on your website, and these plugins are often messing with your site’s code, making it slow and full of bugs. Webflow’s entire toolbox is developed internally, and all tools work flawlessly with each other, ensuring that there aren’t any bottlenecks or slowdowns.

Finally, if you have a team of developers and designers interested in working with Webflow, choose the team or the enterprise team plan. Flow Ninja is Webflow’s enterprise partner, having offered our services to many enterprise clients around the globe. You can learn about some of our successful projects here.

Pricing Overview

Planning your budget for Webflow is much easier if you have an overview of all pricing options.

Site Plans

Here’s a quick overview of site plan prices:

  • Starter plan — Free
  • Basic plan — $14 if billed yearly; $18 if billed monthly
  • CMS plan — $23 if billed yearly; $29 if billed monthly
  • Business plan — $39 if billed yearly; $49 if billed monthly
  • Enterprise plan — Contact Webflow

Ecommerce Plans

Let’s check ecommerce plans pricing.

  • Standard plan — $29 if billed yearly; $42 if billed monthly
  • Plus plan — $74 if billed yearly; $84 if billed monthly
  • Advanced plan — $212 if billed yearly; $235 if billed monthly

In-house Teams Workspace

Let’s explore pricing for businesses with in-house Webflow teams.

  • Free plan — Free
  • Core plan — $19 if billed yearly; $28 if billed monthly
  • Growth plan — $49 if billed yearly; $60 if billed monthly
  • Enterprise — Contact Webflow

Freelancer/Agency Workspace

If you’re aiming for a workspace as a freelancer or a Webflow agency, here’s what you need to pay for:

  • Starter plan — Free
  • Freelancer plan — $16 if billed yearly; $24 if billed monthly
  • Agency plan — $35 if billed yearly; $42 if billed monthly

Final Note

To pick the best Webflow plan, you need to combine your budget limits with what you want to achieve with Webflow. Therefore, before making your pick, it’s important to examine your finances carefully and clearly define your aims. If you’re not sure how to properly pick your pricing plan or have any additional questions about Webflow pricing, feel free to contact us for additional information.


Can I transfer my hosting from one website to another if I create a new website?

Yes, this is possible. If you want to change your hosting to another site, make sure to contact the Webflow customer support team.

Can I upgrade my hosting from CMS to Business?

Yes, you can upgrade your hosting at any time.

Can I downgrade my hosting?

Downgrading your hosting plan is possible at any time.

Who to contact for Webflow Enterprise?

You’ll see the Contact Sales button under the Enterprise plan. This will open a form you’ll have to fill with information such as your company email, name, phone number, company size, your position in the company, and your first and last name. You’ll also have to fill in an inquiry to organize a meeting with Webflow’s sales team. If you’re not sure how to do this, feel free to get in touch with our team and we’ll help you organize an Enterprise call.

Mihajlo Ivanovic

Mihajlo Ivanovic

Mihajlo is the one who replaces Lorem Ipsum texts with the actual copy - an SEO and content expert at Flow Ninja. He has 10+ years of experience as a content writer for various industries. He also plays bass occasionally.

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