8 Best Enterprise Website Examples That Set the Standard

A high-performance website at the enterprise business level is critical to maintaining success and relevance. That’s where user expectations, reputation, and technical performance collide.

A well-designed enterprise website will ensure the overall growth of your business, as it will help with lead generation and enhance your brand reputation. With SEO and scalability at the top level, the company will also continue to grow, adapting to changing trends. 

To help you achieve the same things with your website, we’ve prepared a detailed list of some of the best enterprise website examples. These sites aren’t just visually impressive, they are also strategically built to support security, performance, conversion, and scaling. 

Enterprise Website Design, Explained 

Design of an enterprise-level business site is unique. It comes with complex architecture, high traffic, multiple user types, bigger security needs, and above all, a constant need for scalability. All of this means these sites need to be designed uniquely as well, so that they thoroughly address all of these concerns. Let’s see how the best do it. 

1. Upwork 

Upwork is a massive global freelance marketplace that serves both enterprises and independent professionals, and of course, everything in between. It’s the global leader in the freelance talent marketplace, holding a staggering 68.31% share of the industry. For comparison, Fiverr, another famous brand in the segment, holds only 15.08%. 

This massive scale, combined with the need to serve diverse user needs, presents Upwork with unique design challenges. However, it has clearly managed to handle those well, building not only a stellar-looking site, but one that competes at the top level. 

Furthermore, it necessitates a comprehensive and detailed resource section, which is where Flow Ninja came into play. We’ve helped Upwork build their Resource Center and now maintain it for them. 

Upwork continues to succeed all thanks to its excellent platform, which is the core of its business. It boasts intuitive navigation, robust search, and a plethora of educational content in the Resource Center. 

If you want to learn more about what we did for Upwork, check out our case study. 

2. Apple 

Apple is one of the world's largest companies, and one of the very few that has joined the trillion-dollar club. More than that, it has long served as the global benchmark for product-focused enterprise web design.

The website is practically a masterclass of highly controlled yet elegant design, which clearly shows how a massive corporation can communicate with the public with precision. 

The company, and by extension, its website, is famously minimalist and has effectively spurred the growth and success of this trend in website design. It’s also committed to accessibility, setting a high bar on inclusive design. 

Every animation and transition on the website has been meticulously crafted to ensure perfection, showing the company’s dedication to attention to detail. 

Being a business that caters to billions of users, it has to seamlessly blended its website’s ecommerce engine, brand storytelling, and extensive support, which Apple has done masterfully. 

3. Nursa 

Nursa is a major healthcare staffing platform that connects hospitals and other healthcare facilities with per-diem nurses. Like Upwork, this makes Nursa a two-sided marketplace, but with even greater pressures and higher stakes than Upwork, all due to the industry it serves. 

However, the enterprise’s website manages to cater to both sides efficiently. It manages to fulfil the requirements of healthcare administrators in need of urgent shifts and nurses looking for flexible positions. 

Nursa is constantly expanding, which necessitates robust scalability of its digital presence. It manages to do that in part thanks to its powerful and highly flexible Content Management System (CMS) that allows its employees to manage thousands of job pages. 

More than that, it uses a programmatic approach to SEO that ensures the site can capture high amounts of organic traffic. 

Flow Ninja has provided Nursa with development support and technical depth for its website, which has ensured Nursa can continue growing without issues. You can learn more about our cooperation in our case study. 

4. Checkout 

Checkout is a global payments platform that has an enterprise client base. This includes major brands like Sony, Adidas, IKEA, Uber Eats, Klarna, and Samsung. With that in mind, Checkout must have a high-quality website with extensive B2B credibility, and it has successfully achieved that. 

The site is modern, precise, and projects an ambiance of top-notch security, showing exactly what its clients need to see. It also boasts a minimalist design aesthetic that confidently showcases a sense of calm control. 

Moreover, as a global brand, Checkout must also speak the language of all its clients. It does this masterfully with its robust global localization, with people from all over the world accessing the exact version of the site they need to see, and it appeals fully to their location and culture. 

5. MasterClass

MasterClass is a premium content brand that boasts an enterprise-level performance, earning it a prominent place among top enterprise website examples. It has managed to carve out a unique space in the market for itself, transforming itself into a premium educational content brand like no other. 

It still targets primarily individual consumers, but MasterClass has reached millions of users and serves them daily with HD video streams without a hitch. The website is at the core of its business model, and it balances cinematic storytelling and ecommerce functionality in a unique way. 

More than that, the site offers seamless user experience through excellent navigation, a clean and responsive interface, and consistency across a range of devices, be them desktop, mobile, or tablet. 

Most of all, MasterClass has stellar branding, which is evident from the fact that millions of people who haven’t even used it know exactly what it is and what it offers. The signature font, dark color palette, and elegant visuals are unmistakable hallmarks of MasterClass’s brand and its website. 

6. 21Shares 

21Shares is one of the pioneering brands in the world of crypto investment products. It offers one of the world’s largest selections of cryptocurrency exchange-traded products or ETPs. 

We don’t need to get into the nitty gritty of the complex world of crypto, as it’s enough to know that this is one of the main industries where reputation and trust are paramount. And 21Shares effectively showcases this through its business model and website design. 

The company partnered with Flow Ninja in an effort to effectively migrate its site to Webflow, where it was eventually able to achieve better scalability and compliance. Furthermore, we’ve helped them reduce GTM time from a month to about a week, saving the company over $300,000 annually, as shown in our case study. 

The 21Shares site is now very clean and features an institutional-grade design that inspires trust and expertise. On top of that, it features an intuitive CMS architecture, which was the main focus of the site’s migration to Webflow. 

7. Domo 

Domo is a powerful business intelligence platform that offers sophisticated data dashboards and analytics for enterprise clients. 

It promises clarity to large amounts of complex data. To position itself as a solution that can deliver that, its own website needs to set an example, which it definitely does with its massive number of pages and a large library of resources like webinars and white papers. 

None of this would have been possible with a traditional CMS, which is why Domo partnered with Flow Ninja to migrate its site to Webflow. This led to improvements in performance and flexibility. 

The site can be overwhelming to regular users, but it’s precisely what Domo’s enterprise clients need to see. There’s still a great balance of visuals and written content that makes for seamless research of the site and what Domo offers. 

8. Cross River 

Cross River is a modern fintech platform that offers infrastructure for Banking-as-a-Service (BaaS) and embedded finance. The targeted audience are startups, developers, and enterprises that aim to create the next generation of financial services. 

The company’s website strives, very successfully, I might add, to build trust in the complicated B2B market it operates in. It’s also highly professional, featuring sophisticated architecture and enterprise branding. 

The site uses an interesting deep blue color palette, yet incorporates algae greens for things like CTAs, which is a great way to attract attention without looking tacky. 

Even though the platform is built on complex technology, the site still does a good job of balancing the technical jargon with strong clarity. That’s why you’ll see benefits next to products instead of technical information, which is still kept in detailed API documents, so it’s never left out of the picture. 

To further improve the site’s performance and scalability, Cross River partnered with Flow Ninja, and we’ve migrated their site to Webflow. 

How We Picked the Best Enterprise Website Examples 

To pick the best examples, we’ve had to first find a good deal of enterprise websites that have a shot at being at the top. 

To further isolate the very best, we evaluated each one based on the same criteria that we believe adequately portray a professionally designed and highly optimized enterprise website. 

Let’s check the criteria we’ve used for the sake of transparency, but more importantly, for you to have a checklist of sorts that will help you evaluate enterprise sites on your own. 

Support for High Traffic and Global User Bases

The website has to support a lot of traffic from all over the world, which aligns with its enterprise level. Furthermore, it needs to consistently handle such high amounts of traffic. We looked for evidence of a technical architecture behind the site that was created for this, like a Content Delivery Network (CDN) for serving audiences from different locations.

Complex CMS or Product Architecture That Can Scale 

Enterprise websites often use headless or hybrid CMSs to treat content like modular assets. This lets them deliver the content to various digital touchpoints, be it a website, app, or customer portal. We focused on sites that have complex technology stacks, as these can handle thousands of pages without negatively affecting performance. 

Clear Enterprise-Level Messaging and Positioning

Enterprises don’t communicate in the same way as smaller sites. They must clearly establish and communicate their brand identity, focusing on highly specific and surgically targeted language. We evaluated the sites by looking for evidence of this.

Design, Performance, and Content That Builds Trust

Enterprise websites need to instill trust, which is one of the most important parts at this level. That’s why the websites on our list showcase precisely that through a combination of polished, detailed, and professional design, flawless performance, and information-rich content that encompasses case studies, testimonials, white papers, and much more. 

Accessibility and WCAG Compliance

Enterprise sites need to be made for everyone, which is why accessibility here matters greatly. We’ve made sure to rank highly sites that meet Web Content Accessibility Guidelines (WCAG), which ensures a strong focus on accessibility. That includes using the right semantic HTML, adequate color contrast, and text alternatives. 

Scalability for Marketing Teams

An enterprise website should always ensure its marketing teams have what they need to do their jobs. This means a flexible CMS that makes it easy for marketers to create and launch new campaigns. 

Technical SEO and High Core Web Vitals scores

No site is immune to having to successfully rank in the search engines, which is even more important on the enterprise level. Technical SEO is critical, and the examples we’ve chosen all boast strong Google Core Web Vitals scores. This shows that loading, visual stability, and interaction are all at the top level. 

Consistent Brand Identity and Enterprise-Level UI

Every enterprise website needs to develop its own brand identity and keep it consistent throughout the site and everywhere else. Moreover, the UI needs to look good while also being predictable and logical, so it’s easy to operate with. 

Strategic CTAs for Demos, Contact, and Onboarding

We looked at the quality of CTAs that these sites use. They need to be properly placed and able to attract attention through different colors or text fonts. Moreover, they have to reflect the step on which the client is when dealing with them. So, CTAs like Talk to an Expert, Read Our Case Study, and Request a Demo, and not simply ones like Buy Now or Contact Us.

Bottom Line

Great enterprise websites deliver more than just a premium look. They support global growth, marketing, and performance at scale for the companies that operate them. Hopefully, these excellent enterprise website examples have shown you how that’s supposed to look and feel. 

At the very least, they are bound to give you insights into what an enterprise website needs to achieve. If you need help getting to that level, Flow Ninja is there to assist. We offer expert help in designing, migrating, and scaling enterprise-level websites, so contact us to learn what we can do for your brand.