Escape the template trap. Migrate from Squarespace to Webflow with full design control, structured CMS flexibility, and zero SEO downtime.
Template restrictions
Squarespace sites often hit design and UX ceilings quickly, limiting brand expression and content flexibility.
Limited CMS depth
It’s easy to start with Squarespace, but scaling structured content or complex landing pages becomes a challenge.
SEO at stake
Even a well-intentioned migration can harm rankings if not done right. Redirects, metadata, and page structure need expert handling to preserve visibility.
The process feels heavy
From content mapping to platform setup, migrations can overwhelm non-technical teams. Without the right partner, they risk delays, confusion, and missed opportunities.
How Flow Ninja makes migration effortless
Migrations don’t have to be risky, slow, or stressful. With a structured process, technical know-how, and full onboarding, we make sure your move to Webflow feels like an upgrade, not a setback.
Design without limits
We recreate your site with a fully custom Webflow design, giving you brand freedom and flexibility that Squarespace can’t offer.
A CMS that grows with you
We migrate your content into Webflow’s CMS, so you’re no longer boxed in by Squarespace’s rigid structure or limited fields.
SEO preserved, rankings protected
We carefully handle redirects, metadata, and site structure so your migration doesn’t disrupt your organic performance.
No dev team required
Our process is built for marketers. We handle the technical lift, provide guidance, and train you post-launch so you can manage Webflow confidently moving forward.
Our clients said it all
" It was early-on visible that Flow Ninja are experts in their field. They know how to use Webflow and what is possible with Webflow. "
Filip Geschwandtner
21.co
" The organized team led a collaborative workflow, provided frequent updates, and was attentive to detail and the client's needs throughout. "
Lars Højholt
Re:Coded
" They take ownership of your partnership, which is fantastic. It’s just been a joy to work with Flow Ninja "
Luke Murphy Baran
Mesh
" As a fast-paced tech company, we like to iterate and optimize our pages pretty often. Flow Ninja exceeded expectations in this regard. "
Jaidyn Lai
Eucalyptus
Why Flow Ninja
Full in-house team
A full-service in-house Webflow experts team ready to take your marketing initiatives off your chest and help you build & grow your site.
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Client
experience platform
Easily track active tasks, remaining hours, and other details related to your project in our in-house six star platform
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Access to all our services
Get access to GTM Strategy and consulting, digital design, Webflow Development, SEO and more in all packages.
Tried and true
QA processes
Our in-house QA team ensures all your projects are error-free and optimized for maximum effect.
Get your Webflow migration underway in days, not weeks
We know marketing timelines move fast. That’s why we’ve simplified the process: book a call, get a tailored quote within 24 hours, and start your migration without delays or confusion.
How to Migrate Squarespace to Webflow
The migration process from Squarespace to Webflow requires expert help. It involves recreating the design in Webflow and migrating content. Here’s how to do it.
Step 1: Export content from Squarespace:
- Log in to your Squarespace account.
- In the Home Menu, click on "Settings" and select "Advanced."
- Choose "Import / Export" and then click on "Export."
- Download the .xml file that contains your site's content and structure. This will be used for importing content into Webflow.
Step 2: Import Content into Webflow:
- Log in to your Webflow account.
- Create a new project where you'll import your Squarespace content.
- In the Webflow project, navigate to the "CMS" tab.
- Find the option to import the content that you exported from Squarespace.
- Follow the on-screen prompts to map your Squarespace content to the corresponding fields in Webflow.
Step 3: Recreate or customize the design:
- In Webflow, either select a template or build the design from scratch, matching the design elements, layout, and styling from your Squarespace site.
- Recreate your site's structure, menus, and navigation.
Step 4: Copy media files:
- Download all media files (images, videos, etc.) from your Squarespace site.
- Upload these media files to Webflow and ensure they're placed in the appropriate locations within your Webflow project.
Step 5: Recreate or update custom code:
- If you have custom code or scripts in your Squarespace site, you'll need to recreate or update them in Webflow, given the differences in how code is handled.
Step 6: Reconfigure forms and integrations:
- If your Squarespace site includes forms or third-party integrations, reconfigure these to work with Webflow. This includes contact forms, email opt-ins, and any other interactive elements.
Step 7: Set up hosting and domain:
- If you're using Webflow hosting, configure your domain settings in Webflow. This may involve updating DNS records or transferring your domain registration to Webflow.
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Squarespace to Webflow Migration Checklist
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in mind?
Talk with our team and learn how your ideas can become digital experiences.
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Webflow Migrations FAQ
How do I migrate from Squarespace to Webflow?
The migration process depends on how complex your existing Squarespace site is. For simple websites with a handful of static pages, we typically redesign the layout in Webflow and manually copy or import the content.
For larger marketing sites with SEO dependencies, custom blocks, or embedded code, a more strategic approach is needed. Flow Ninja helps businesses of all sizes transition from Squarespace to Webflow smoothly, with design fidelity, content structure, and SEO fully preserved.
What are the common challenges when moving from Squarespace to Webflow?
Migrating from Squarespace to Webflow can be more complex than it initially appears. One major issue is that Squarespace doesn’t provide clean data exports for CMS content, making it difficult to transfer blogs or dynamic content without manual effort or custom solutions.
On top of that, if the migration isn’t executed properly, especially when it comes to redirects, structured data, and metadata, your SEO performance may take a hit. That’s why working with an experienced Webflow agency like Flow Ninja is critical; we ensure the migration is technically sound, SEO-safe, and tailored for long-term scalability.
Will I lose SEO rankings if I migrate my Squarespace website to Webflow?
Minor fluctuations may occur during the transition, but with proper planning and execution, there’s no long-term SEO loss. Our team ensures all metadata, alt tags, structured content, redirects, and URL structures are accounted for during migration.
Post-launch, we also monitor crawlability and indexing via Search Console and help you recover and improve your rankings.
How does Flow Ninja ensure a smooth Squarespace to Webflow migration?
Our process is built on hundreds of successful Webflow projects, including migrations from platforms like Squarespace. We start by auditing your current site, mapping the design and content, and then rebuilding the experience in Webflow.
We also optimize performance, implement SEO best practices, and test the site across devices and browsers before launch. From strategy to QA, every step is handled in-house by our multidisciplinary team.
Can Flow Ninja help with post-migration maintenance or ongoing marketing support?
Absolutely. Flow Ninja is a full-service Webflow agency with in-house designers, developers, SEO strategists, and project managers.
After migration, we can help you build new landing pages, optimize content, integrate MarTech tools, and support your long-term growth strategy. Whether it’s technical upkeep or conversion-driven campaigns, we act as an extension of your marketing team.
How is content and CMS data from Squarespace transferred into Webflow’s CMS?
Unlike platforms that support native CMS exports, Squarespace has limitations when it comes to transferring structured content. For most dynamic content like blogs, case studies, or team profiles, we recreate the data models inside Webflow CMS and manually or programmatically migrate the content.
The benefit? A CMS that’s actually built around your marketing needs, instead of one constrained by rigid templates.
Will my website performance, security, and accessibility improve after switching from Squarespace to Webflow?
Absolutely. While Squarespace offers solid uptime and basic hosting, Webflow gives you significantly more control over performance optimization. With Webflow’s clean code output, enterprise-grade hosting, and flexible structure, we can dramatically improve load times, meet WCAG standards, and enhance overall accessibility. It’s a future-proof setup designed for fast-moving marketing teams.
How long does a typical Squarespace to Webflow migration take with Flow Ninja?
Smaller Squarespace sites can take just 2–3 weeks to migrate, while larger and more complex projects may require from 6–8 weeks to a couple of months, depending on the number of pages, CMS items, and stakeholder input. During our discovery phase, we provide a detailed scope, timeline, and roadmap so your team knows exactly what to expect. Book a free consultation call if you are interested in getting a quote and a rough estimate.
What makes Webflow better than Squarespace for marketing-led teams?
Webflow gives marketers full creative and operational freedom. Unlike Squarespace, which restricts layout control to predefined blocks and templates, Webflow allows you to create fully custom designs and launch new content or landing pages without developer help. With reusable components, a flexible CMS, and no reliance on external plugins, your marketing team can experiment and iterate faster.
Are there any Squarespace-specific issues that I can solve by moving to Webflow?
Yes. Squarespace’s biggest limitation is its rigidity. While it’s user-friendly for launching basic sites, it’s not built to scale with a growing marketing team. You’re constrained by templates, limited CMS flexibility, and minimal design control. This makes it hard to build advanced landing pages, optimize for SEO, or integrate with modern MarTech stacks. Webflow solves these by offering full layout freedom, structured CMS content, and better integration potential, making it the ideal upgrade for performance-driven teams.
Migration From Other Builders and CMSs to Webflow
WordPress, Wix, Squarespace, and many other services for site building and managing content are on Flow Ninja’s Webflow migration list. Take a look at each of the popular builders and learn more about our migration process.
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