Why teams move from Contentful to Webflow, and what holds them back

Webflow solves what Contentful can’t: performance, control, and modern workflows. But migrations can feel risky. That’s where we come in.

Too developer-dependent

Contentful is powerful, but non-technical teams often struggle to manage or update content without dev support.

Disconnected front-end

Without a native front-end, you’re relying on multiple vendors just to make changes. Webflow brings it all together in one place.

SEO at stake

Even a well-intentioned migration can harm rankings if not done right. Redirects, metadata, and page structure need expert handling to preserve visibility.

The process feels heavy

From content mapping to platform setup, migrations can overwhelm non-technical teams. Without the right partner, they risk delays, confusion, and missed opportunities.

How Flow Ninja makes migration effortless

Migrations don’t have to be risky, slow, or stressful. With a structured process, technical know-how, and full onboarding, we make sure your move to Webflow feels like an upgrade, not a setback.

01

More marketing freedom

We migrate your setup to Webflow’s visual CMS, reducing the need for developer support and giving marketers more control over content.

02

Connected front-end, streamlined workflow

Instead of juggling platforms, you’ll have one integrated system in Webflow — built for speed, clarity, and ease of use.

03

SEO preserved, rankings protected

We carefully handle redirects, metadata, and site structure so your migration doesn’t disrupt your organic performance. 

04

No dev team required

Our process is built for marketers. We handle the technical lift, provide guidance, and train you post-launch so you can manage Webflow confidently moving forward.

Here are some projects we migrated from Contentful to Webflow

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A battle-tested process for seamless Contentful to Webflow migrations

Eliminate risk, reduce internal workload, and deliver a fully functional Webflow site without disrupting growth. Whether you’re moving from Contentful to Webflow for more speed, control, or flexibility, we make sure the transition is smooth.

Migration discovery and audit

We begin by auditing your current site. This includes mapping all pages, identifying risks, and planning the ideal Webflow structure.

SEO mapping and content structure

We protect your SEO by planning redirects, organizing metadata, and structuring content. Everything is migrated with care and optimized for performance.

Webflow rebuild or redesign

We rebuild your site in Webflow based on your current design or a new look. CMS collections and dynamic content are set up to support your future growth and scalability.

Testing, QA, and launch

Before launch, we test everything: redirects, performance, CMS functionality, and mobile responsiveness. Once it’s polished and approved, we handle the go-live.

Training and post-migration support

Your team gets full training on how to use Webflow. We also stay available for any help you need, including landing pages, CMS updates, and support.

"
It was early-on visible that Flow Ninja are experts in their field. They know how to use Webflow and what is possible with Webflow.
 "

Filip Geschwandtner

Filip Geschwandtner

21.co

"
The organized team led a collaborative workflow, provided frequent updates, and was attentive to detail and the client's needs throughout.
 "

Lars Højholt - Re:Coded

Lars Højholt

Re:Coded

"
They take ownership of your partnership, which is fantastic. It’s just been a joy to work with Flow Ninja
 "

Luke Baran - Mesh Connect

Luke Murphy Baran

Mesh

"
As a fast-paced tech company, we like to iterate and optimize our pages pretty often. Flow Ninja exceeded expectations in this regard.
 "

Jaidyn Lai - Eucalyptus

Jaidyn Lai

Eucalyptus

Why Flow Ninja

One-stop-shop

Full in-house team

A full-service in-house Webflow experts team ready to take your marketing initiatives off your chest and help you build & grow your site.

Flow Ninja Team
Six Star platform

Client
experience platform

Easily track active tasks, remaining hours, and other details related to your project in our in-house six star platform

Six Star Dashboard
Strategy, production, growth

Access to all our services

Get access to GTM Strategy and consulting, digital design, Webflow Development, SEO and more in all packages.

Internal QA team

Tried and true
QA processes

Our in-house QA team ensures all your projects are error-free and optimized for maximum effect.

Get your Webflow migration underway in days, not weeks

We know marketing timelines move fast. That’s why we’ve simplified the process: book a call, get a tailored quote within 24 hours, and start your migration without delays or confusion.

01
Book a consulting call today
Talk to our experts about your project
02
Get a quote within 24h
Receive a custom project breakdown
03
Start the project
Meet the full team
04
Grow and optimize
Launch & iterate
Table of content

How to Migrate Contentful to Webflow

There’s no unified process to migrate to Webflow from Contentful. You’ll need help from Webflow experts who’ll make sure the migration process is smooth and error-free.

Should you decide to work with Flow Ninja, here’s our standard process for migrating from Contentful to Webflow.

  • Step 1: Assessing content — Our experts evaluate your existing Contentful content and devise a migration strategy to seamlessly transfer it to Webflow. We pay attention to content structure and integrity in the process.
  • Step 2: Mapping and converting content — We map the overall content structure from Contentful and align it in Webflow, making sure that the transition is smooth and all data is preserved in the process.
  • Step 3: Integrating content into Webflow — We smoothly integrate your content into Webflow, making sure it fits with your chosen design or creating a custom look that matches your brand's style.
  • Step 4: QA and Launching on Webflow — We thoroughly test your content to ensure it looks good, works well, and is accurate. Once it's all good to go, we'll help you launch your website on Webflow.

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Contentful to Webflow Migration Checklist

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Pre-migration check
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Webflow Migrations FAQ

How do I migrate from Contentful to Webflow?

Migrating from Contentful to Webflow typically means transitioning from a decoupled, API-based CMS to an all-in-one visual web platform. The process involves mapping your content models, exporting data (often via API or CSV), and rebuilding the site and CMS structure in Webflow. Because Contentful sites are usually paired with custom front-end frameworks (like Gatsby, Next.js, or React), this migration is both a design and architecture shift. Book a free consultation with Flow Ninja to explore how we can handle the technical complexity.

What are the common challenges when moving from Contentful to Webflow?

The primary challenge is re-architecting your content models and frontend presentation from a developer-owned system into a visual CMS that marketing teams can manage. Contentful often involves deeply nested content types, references, and localization setups that need to be rebuilt more intuitively in Webflow. Additionally, preserving SEO integrity and dynamic functionality (like filtering, relationships, and components) requires careful planning. The migration can be complex, but Flow Ninja specializes in translating developer-heavy structures into scalable, marketer-friendly Webflow builds.

Will I lose SEO rankings if I migrate my Contentful website to Webflow?

Not if done correctly. At Flow Ninja, we make sure all SEO-critical elements are carried over, such as metadata, schema markup, alt tags, structured URLs, and redirects. We also improve on-site performance and indexing potential through Webflow’s clean code output. Post-launch, we monitor search performance and help you adapt the site for continued growth.

How does Flow Ninja ensure a smooth Contentful to Webflow migration?

We begin with a deep audit of your current content models, relationships, front-end codebase, and SEO setup. Then we rebuild everything in Webflow cleaner, leaner, and easier to manage. This includes rebuilding CMS collections, redesigning frontend layouts, replicating logic (e.g., filtering, related content), and implementing SEO best practices. If needed, we’ll automate content import via API or CSV, or do manual migration with QA checks. Schedule a free call to learn how we’d scope and execute your migration.

Can Flow Ninja help with post-migration maintenance or ongoing marketing support?

Absolutely. Post-migration, we partner with clients to support new page builds, landing pages, SEO content expansion, CRO testing, and MarTech integrations. If you’ve been relying heavily on devs to ship even the smallest updates in Contentful, Webflow + Flow Ninja gives you the freedom to move fast and iterate independently.

How is content and CMS data from Contentful transferred into Webflow’s CMS?

We extract your content models and entries from Contentful via API or CSV, clean the data, and map it into Webflow CMS collections. Depending on your setup (e.g., localization, references, rich media), this can be done in bulk or in stages. We also help refactor and simplify overly complex models so your team can manage content without dev help going forward.

Will my website performance, security, and accessibility improve after switching from Contentful to Webflow?

Most likely, yes. While Contentful-powered sites can be fast, performance often depends on how well the custom frontend is built and maintained. Webflow removes that variable by delivering optimized, production-ready code and lightning-fast global hosting. We also help you implement WCAG-compliant accessibility and security best practices, all without needing a dev team on standby.

How long does a typical Contentful to Webflow migration take with Flow Ninja?

Most Contentful migrations take 4–8 weeks, depending on the number of content types, the complexity of frontend logic, and how much of the site needs to be redesigned. During your free consultation, we’ll assess the scope and provide a custom timeline and estimate based on your needs.

What makes Webflow better than Contentful for marketing-led teams?

Contentful is powerful but built for developers. It requires engineering resources for even minor design changes, landing pages, or layout updates. Webflow, on the other hand, puts control in your marketing team’s hands. You get a visual CMS, reusable components, SEO tools, and fast publishing. It’s a shift from tech-heavy to marketing-agile.

Are there any Contentful-specific issues that I can solve by moving to Webflow?

Yes. Contentful’s API-first nature often leads to overly complex setups that are difficult for non-technical users to manage. You may also be dealing with localization sprawl, content duplication, or dev bottlenecks just to publish a new page. Webflow simplifies all of this. It centralizes design and content into one tool that’s built for speed, autonomy, and growth. Flow Ninja ensures the migration doesn’t just replicate your site but improves how your team works with it every day.

Migration From Other Builders and CMSs to Webflow

WordPress, Wix, Squarespace, and many other services for site building and managing content are on Flow Ninja’s Webflow migration list. Take a look at each of the popular builders and learn more about our migration process.

Migrating websites is hard. We make it easy.

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Mihajlo Djokic Account ExecutiveUros Mikic CEO of the Flow Ninja
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