How to Evaluate a Webflow Agency's Track Record Before You Sign

So, you've made the correct choice of choosing Webflow for your website, and now you’re looking for the right Webflow agency that will help you design and launch it. 

Whether you have one or several agencies in mind, you have to evaluate them to see if they are the right fit for you. From evaluating their case studios and portfolio to assessing their website to see if they do what they preach, there’s a lot involved here.

So, let’s take a look at how that’s done in our short yet comprehensive guide.

Check for Certifications and Assess Expertise

Webflow has a list of certified partners, i.e. Webflow agencies that the brand has vetted and approved. It’s important to go for one as these partners have a proven track record. 

The good news is that there are over 1,200 of these, so you won’t lack choice in any way. Moreover, Webflow lets you find agencies by their type, services offered, and your project’s budget, which makes finding the best solution for you much easier. 

Through Webflow’s list, you can also find companies with awards, which further prove their expertise and show that they stand out from the competition, like the Webflow Partner of the Year award.

Examine the Portfolio and Case Studies

To gain a better understanding of an agency's style, prowess, and approach, you need to analyze its portfolio. 

Look at the designs it made and determine whether they align with your brand’s vision. Review several projects to assess whether the developers effectively meet the diverse needs of various design requests and industries. 

For case studies, check the numbers. Take a look at the outlined results, like higher conversions and increased traffic. Don’t just check the advertised numbers, take a deeper look at the case study to get the complete picture of what the agency managed to achieve. 

A mix of a diverse portfolio and successful case studies shows that the agency can deliver visually attractive websites that are also performance-driven and deliver high conversion rates.

Evaluate Performance and SEO Expertise

Speaking of conversion rates, another important thing to look for are SEO-optimized and high-performing sites the agency has worked on. 

Check that the agency knows how to implement the best practices in SEO, specifically for Webflow sites, including:

• Proper keyword implementation and optimization
• Clear and logical content structure
• Full mobile optimization
• Clean URL structure
• Proper internal and external linking

This is but a glimpse of what matters, and you can learn more about this in our Webflow SEO content strategy guide. 

Verify that the agency fully understands this and review the performance of some of the sites they’ve worked on. 

Study the Agency’s Own Website

One thing businesses seeking a good Webflow agency often miss is checking the quality of the brand’s own website. This is the best way to determine that the agency truly is an expert. Without a high-performing site of their own, how can you trust them to build one for you?

So, what you need to do is check the design and the performance. You want to see a modern website that loads quickly. You want to have an easy time learning about its services and what it can achieve for you, which shows that the website is properly structured. 

Moreover, if the website appears in many searches you did in your research process, then you know that they have a well-performing site. This also shows that the designers and the marketing team know how to design and optimize the website and can thus achieve the same for you. 

You can use online tools like PageSpeed Insights to get more data and insights on the site’s performance. 

Look at the Pricing

Cost has always been and will continue to be a major factor in deciding which Webflow agency to choose. Even if you prioritise quality above all, you still need to find a cost-effective solution, rather than opting for the most expensive or the least expensive agency. 

Have a prepared budget for the project to see how it fits into the industry’s prices. Research multiple Webflow agencies to gain a better understanding of industry pricing. Most of all, consider the features and compare them against the price because a mid-range plan of one can be equal in price to a high-end plan of another agency. 

Assess the Agency’s Process and Communication

A good Webflow agency will always have a well-defined and properly structured workflow. If it doesn’t publicly display this, you can always reach out and ask them questions. 

You want the workflow to start with a discovery and strategizing phase where the agency actually invests time and effort into understanding your business, your goals, and your target audience. 

Then you want it to have a design and prototyping stage where you collaborate, and the agency presents its mockups to you. After that, and once you’ve approved of a design, the actual development can start.

Before launching your website, there should be a QA and testing stage to see that everything works. And after the launch, the agency should still offer support to help you fix bugs and other issues. 

By asking about all of this, you’ll also be able to determine whether or not the agency has effective communication skills that will lead to a successful relationship between the two of you. 

Check Client Testimonials and Reviews

Many clients decide to hire a Webflow agency based on a recommendation. You can see that in the fact that as many as 92% of B2B buyers are more likely to purchase after seeing a trusted review. This just goes to show how crucial testimonials and reviews are in the world and why you need to check these before hiring a Webflow agency. 

You can check testimonials on the agency's website, as most will have a dedicated testimonials section on the homepage. They need to be detailed, of course, or there’s no need to trust them. 

You can also check the reviews clients have left on other sites, like Clutch.co, G2, Trustpilot, Google Reviews, and Yelp. You can also use industry-specific review platforms, like Design Rush, in this case. 

See What Additional Services the Agency Offers

A genuinely excellent Webflow Agency will always offer added services that a business in search of such a company might need. This can include some or more of these:

• Content creation
• Website maintenance 
• Speed optimization
• SEO optimization
• Migration to Webflow
• Third-party tool integration

What to Avoid in Webflow Agencies

Here are a few red flags that should make you avoid a Webflow agency:

• No or limited experience with highly scalable projects
• Lack of a discovery and strategizing stage
• No or low experience with integrations, both specific tools and custom pipelines
• No post-launch support 
• Minimal experience with SEO and compliance
• Unrealistic promises and problematic pricing (low at start, but added costs later)

Why Flow Ninja Is the Webflow Agency That Will Meet All Your Expectations

Flow Ninja can be the right choice for you because:

• We are a Premium Webflow Partner, meaning we have a successful track record serving Webflow clients. 
• We were the Webflow Enterprise Partner of the Year in 2023 and a finalist for the Webflow Agency of the Year award. 
• We have a detailed portfolio covering different industries and several case studies showing how we’ve saved costs, increased traffic, and boosted conversion for our clients. 
• We have a clearly outlined workflow, and our team is always ready to answer all your questions throughout the process. 
• We offer additional services, including migration and Growth services, which cover SEO strategy and optimisation, ads, and content production. 

If you’re ready to build a Webflow website or migrate your existing site to Webflow, feel free to reach out to us to see how we can do that for you and deliver the exact results you’re expecting to see. 

FAQs about Webflow Agency Record Tracking