Webflow Shopify Integration

Shopify is an e-commerce platform that allows businesses to create and manage online stores for selling products and services.

Integration difficulty:
Included in your Webflow project with Flow Ninja
Integration time:
2+ hours
We can integrate it
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About Shopify 

Shopify is a top e-commerce platform catering to businesses of all sizes, offering an easy-to-use interface for creating and managing online stores. Users can select from various professionally designed themes or customize their website's look to match their brand. 

Shopify provides essential features and tools for product management, inventory tracking, order processing, and customer engagement, streamlining the entire e-commerce experience.

Why Integrate Shopify with Webflow

Shopify and Webflow are both potent platforms in their fields. While Shopify is the leader in the e-commerce space, Webflow is a robust website hosting/builder service. Here’s what you get when combining the two.

  • Apps and plugins for enhanced functionality — Both Shopify and Webflow offer a variety of integrative apps and plugins to improve your website's features and functionality, providing endless possibilities for customization and optimization.
  • Customizable design options — Webflow boasts a wide range of customizable design options, enabling you to easily create a stunning and distinctive eCommerce website.
  • Secure payment options — Enjoy peace of mind with secure payment options on both platforms, including Shopify Payments, PayPal, Stripe for Shopify, and Stripe and PayPal for Webflow.
  • Advanced functionality and control — Webflow empowers you with advanced functionalities like custom code, interactive animations, and seamless third-party integrations, granting you unparalleled control over your e-commerce capabilities.
  • Built-in SEO optimization — Easily improve your website's search engine ranking with Webflow's built-in SEO optimization tools, allowing you to enhance visibility and reach more customers.
  • Seamless integration process — The basic integration process between Shopify and Webflow is seamless and hassle-free, making it easy to merge both platforms' strengths effortlessly.
  • Effortless hosting and security — With Webflow, you can rest assured that hosting and security are taken care of, ensuring a secure and reliable environment for your eCommerce site.
  • Synergistic benefits of integration — By combining Shopify and Webflow, you leverage the best of both worlds, enjoying the robust eCommerce features of Shopify alongside Webflow's design flexibility and customization options.
  • Optimized ecommerce site — The combination of Shopify and Webflow provides a highly functional and easy-to-manage ecommerce site, offering a seamless shopping experience to your customers.
  • Enhanced ecommerce management — Utilizing Shopify and Webflow in tandem allows you to effortlessly manage your eCommerce store and create a high-functioning, visually appealing website.

Common Challenges When Integrating Shopify with Webflow 

While Shopify and Webflow integration offers a powerful solution, there are certain limitations to consider:

  • Limited Design Control: Webflow offers great design flexibility, but some product elements (like the cart and checkout) reside within Shopify's domain, limiting complete design control.
  • Customization Needs: Complex stores with extensive customization needs might find the integration process cumbersome. Additional development work might be required to achieve a desired look and feel.
  • Analytics and Tracking: Integrating data between the two platforms can be tricky. Tracking user behavior like abandoned carts or adding items to the wishlist becomes difficult, hindering crucial marketing strategies.

Suitable Use Cases for Integration

  • Small to Medium Stores: For businesses with a manageable product range and focus on design-centric stores, the integration offers a good balance between aesthetics and functionality.
  • Straightforward Product Catalogs: If the product information and structure are relatively simple, integration can streamline management while allowing for a customized storefront.

When to Opt for Webflow Ecommerce Instead?

  • Simpler Stores: Webflow Ecommerce offers a built-in solution ideal for stores with a limited number of products and straightforward needs.
  • Design-First Approach: For businesses where a unique and highly customized storefront is crucial, Webflow Ecommerce allows for complete design control over the entire shopping experience.

In short:

  • Choose Shopify + Webflow Integration: If design is a priority for a small to medium store with a manageable product catalog.
  • Choose Webflow Ecommerce: If you have a simpler store or prioritize a completely customized shopping experience with full design control.

How to Connect Shopify with Webflow

Should you decide to stick to essential Webflow Shopify integration, here’s how to add your products from Shopify to your Webflow account.

  1. Register for a Shopify account
  2. Create a Webflow Collection for your products
  3. Add your Shopify products to the collection
  4. Add an Embed component to your Collection 
  5. Take the embed code from Shopify 
  6. Replace the Unique IDs with new ones

These steps come with some instructions, but Webflow explained the entire process in detail. You can find more information about connecting Webflow to Shopify at Webflow University.

Popular Sources for Shopify Webflow Integration

The following sources can help you further explore the possibilities of integrating Shopify with Webflow.

  • Webflow vs Shopify — Our comparison of the two platforms. After all, one has to consider that, in some cases, the integration isn’t the best option, and that’s it’s best to choose between Webflow Ecommerce and Shopify. We compared the two platforms in-depth in the guide.
  • The Shopyflow App — This app helps you create headless stores in Webflow, and it could be considered the ultimate Shopify to Webflow integration tool.
  • Shopify Webflow integration via Zapier — This is the official Zapier page exploring the different ways to connect the two popular platforms.
  • How to Integrate Webflow with Shopify — A somewhat different approach by Shopify experts, explained step-by-step in a YouTube video.

Webflow Requirements

You’ll need one of the ecommerce pricing plans from Webflow if you want to get the most from the Webflow to Shopify integration.

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Flow Ninja projects where we integrated Shopify

Some of our clients needed a Webflow Shopify integration, and we helped them out.

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We get asked these questions often

Does Webflow work with Shopify?

Yes, Webflow and Shopify can be connected. Webflow has ecommerce plans, which allow you to set up an online shop. You can connect your products from Shopify and sell them on your Webflow site seamlessly.

Can you connect Shopify to Zapier to Webflow?

Yes, you can use Zapier to automate workflow between Shopify and Webflow.

How to add Shopify products to Webflow?

You’ll have to create a new Webflow Collection for products in your Webflow site and copy relevant information from Shopify to connect the two. Check the guide on this page to learn more.

Can you use Webflow with Shopify for free?

Unfortunately, you’ll have to use one of Webflow ecommerce pricing plans, as well as one of the Shopify plans, which are all paid.

How to design a Shopify template with Webflow?

You can either build your Webflow site from scratch via Webflow Designer or use one of the specialized ecommerce templates, which you can then connect with your Shopify products.

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Mihajlo Djokic Business Development Manager At Flow Ninja
Uros Mikic CEO of Flow Ninja

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